Rethinking How Software Serves Manufacturing Operations

Manufacturing software should fit reality. Not force reality to fit the software.

Dale Mandeville profile photo

The Operator-Inventor-Builder

I've spent my career at the intersection of manufacturing operations, product innovation, and software development.

I paid for college building websites and custom applications. In my senior year of industrial engineering, I presented on where manufacturing was heading: per-unit customization and the systems it would require.

But I deliberately didn't build that software until I'd spent 20 years learning how manufacturing actually works.

I worked my way from managing a 24/7 machine shop through production management and operations management in the pediatric wheelchair industry. During that time, I was part of the team that invented revolutionary dynamic seating technology.

I was eventually brought in as president of that company to lead a turnaround, negotiate with vendors and shareholders, and orchestrate an exit to a major industry player. I led the due diligence process and negotiated the transition, then stayed on for a year developing new products post-acquisition.

After exiting in 2011, I stepped back to focus on family and BozemanMaze, a seasonal entertainment business I'd started in 1998. I returned to the industry in 2015 as operations manager at another pediatric wheelchair startup, helping them transition from product design to manufacturing by setting up inventory management, order flows, and assembly systems from scratch. I continued working with them through 2019, helping coordinate their move to a new manufacturing location in Texas. During this transition, they became a customer of Wheelhouse Software.

What I've Learned to Question

The assumption that sales and operations naturally align. In reality, there's a massive disconnect between sales departments and the factory floor. It's rare that everyone agrees on what is being sold or what is available. I've seen this at smaller companies and larger ones alike. Orders that look valid in the sales system make it all the way to production before anyone catches the errors. The gap between order entry and the shop floor costs manufacturers enormous time and money.
The idea that you can patch systems together later. Most manufacturers start with a hodgepodge of Excel spreadsheets and inadequate systems, often because they assume proper manufacturing software must be prohibitively expensive. They patch things together as they grow, creating integration nightmares that are expensive and painful to unwind later. The assumption that good systems must cost six or seven figures keeps manufacturers from starting right.
The belief that configurable BOMs are just a detail. Configurable bills of materials are actually the most critical problem in configure-to-order manufacturing. Manufacturers don't build their BOMs correctly upfront, and they don't connect their BOMs to their sold parts and options. This is an incredibly complex problem to solve without software specifically designed for it.
The dogma that digital is always better than physical. I'm a believer in the Toyota Production System. Physical Kanban cards for factory floor inventory and production supply flow management often beat digital systems because they provide visual signals that people who work with their hands can naturally understand and manage. Sometimes the best solution to a problem doesn't involve software at all.

These frustrations eventually pushed me to stop critiquing and start building. In 2018, I put together a team to build Wheelhouse Software, a Manufacturing Operations Management platform that challenges these assumptions from the ground up. It connects dealers to delivery, validates manufacturability at order entry, handles configurable BOMs properly, and knows when to step back and let physical processes do what they do best. One integrated system that manufacturers can start with, instead of ten poorly connected ones they'll have to unwind later.

Expertise & Philosophy

Skills & Expertise

  • Configure-to-Order Manufacturing Operations
  • Pediatric Wheelchair & Adaptive Seating Manufacturing
  • Medical Device Manufacturing
  • Product Development & Invention
  • Manufacturing Operations Management (MOM/MES)
  • Configurable Bill of Materials Design
  • ERP/MRP System Design & Implementation
  • Toyota Production System / Lean Manufacturing
  • Kanban-Based Inventory Management
  • Operations Turnarounds
  • Business Exits & Due Diligence
  • Manufacturing Startup Operations Setup

Philosophy & Beliefs

  • Software should serve physical processes, not replace them
  • Configure-to-order manufacturing needs fundamentally different software than mass production
  • Fewer systems with clear boundaries beat feature-rich chaos
  • The cost of starting wrong compounds for years
  • Clear data ownership between systems matters more than feature lists
  • Real constraints beat theoretical best practices
  • Catch bad orders at entry, not on the shop floor
  • Some problems are better solved with cardboard and markers than code

Building & Operating

Wheelhouse Software

Current
Founder & CEO

Manufacturing Operations Management platform for configure-to-order manufacturers. We solve the configurable BOM problem, connect order entry to delivery, and catch configuration errors before they hit the floor. A system manufacturers can start with and grow into, not patch together and unwind later. Serving adaptive seating, medical device, measurement equipment, and custom equipment manufacturers.

Visit Wheelhouse →

Pediatric Wheelchair Manufacturing Startup

2015-2019
Operations Manager

Brought in to guide transition from product design to manufacturing operations. Set up inventory management, inventory replenishment, order flows, and assembly systems from scratch.

Pediatric Wheelchair Manufacturing

Exited 2011
President & Product Developer

Led turnaround and negotiated exit to major industry player. Managed operations, due diligence, and transition. Co-inventor of patented dynamic seating technology. Stayed post-acquisition for product development. Progression from shop floor management through operations to president over 15+ years in the industry.

BozemanMaze

Founded 1998, Exited 2021
Founder

Community-focused family entertainment business in Bozeman, Montana. 20,000+ annual visitors during six-week seasonal operation.

Visit BozemanMaze →

Sharing What I've Learned

I'm available to speak on manufacturing operations, software integration strategy, and rethinking conventional wisdom about how software should serve manufacturing.

Available Topics

For speaking inquiries, please get in touch.

Dale Mandeville

Outside of Work

I grew up on our family farm in Montana and was involved with our family auction business from the time I could walk. This shaped my operational mindset and comfort with complex logistics.

I live in Bozeman with my wife Sara and our six kids. Sara is a doula and writer focused on helping families raise independent, capable adults.

Outside of manufacturing and software, I'm usually exploring Montana's incredible backcountry, on the ski slopes of Bridger Bowl or Big Sky, working on house projects, or teaching my kids CAD and 3D printing.

Let's Connect

Interested in consulting, or just want to talk manufacturing operations and software? I'd be happy to hear from you.